The Zumiez 2006-2007 ad campaign was based on their customers' intense adoration of their favorite athletes whose personalities, reputations and antics are larger than life. When approaching the athletes for the ads, we wanted them to feel that the ad represented who they really are. We asked them what kind of environment they'd like to be in, and that resulted in a unique insight into each athlete’s personality that went beyond their snowboarding and skateboarding careers.
These images were used in Transworld Snowboarding and Skateboarding as well as point of purchase display signage in all Zumiez Stores.
